For (the world’s largest food company), developed a global issue assessment and strategic plan.  Conducted and staged new product launches in U.S. including high-profile market tours, special events and viral concepts that generated major publicity and word of mouth, catapulting sales.

For (an internationally recognized cereal company), developed customized programs to support issue-driven and product-driven research projects funded by (company) including editorial outreach, special events, trade association outreach and retail customer engagement strategies.  Promoted (company’s) sponsorship in U.S. participation of the summer and winter Olympic Games.  Created product specific PR programs, including award-winning Major League Baseball tie-in for (cereal brand).

For (the world’s leader in packaged salads), working with upper management, devised a comprehensive and multi-faceted crisis management and response action plan integrated across global businesses and geographic regions.  Successfully built and trained an integrated crisis team, prepared strategic materials, managed communications response to a wide range of potential threats and issues at product, facility, human or natural disaster levels potentially impacting a wide range of stakeholders or audiences. 

Managed media relations, product launches and branding initiatives.  Developed strategic plans and supporting position plans for business initiatives, operational programs, food safety platforms and supply chain process improvement and communications. Developed proactive corporate communications and responsibility initiatives designed to favorably position and bullet proof the company against potential attack.